How to Ethically Grow Your Audience and Sell Courses Using YouTube, Moodle, and Email

Build a System, Not Just a Video: Grow Your Audience Ethically

Are you an educator or course creator looking to attract students without spending money on ads? In this chapter, Johan Venter explains how to combine YouTube, mini-Moodle courses, and email marketing to ethically nurture learners and increase course sales.

Learn why YouTube is the second-largest search engine in the world and how posting educational videos positions you as a trusted expert. Discover how free mini-Moodle courses convert curious viewers into subscribers who give you permission to follow up via email, creating a long-term relationship that naturally leads to course purchases.

This chapter is paired with a free mini-course that demonstrates:

  • How to plan videos that attract the right learners.

  • How to set up a mini-Moodle course to turn viewers into engaged subscribers.

  • How to write email sequences that nurture trust rather than spam.

Each step is designed for educators, trainers, and online instructors who want to maximize impact ethically, grow their audience, and transform value into sustainable income.

Watch the video below to start learning how to build yourhttps://learn.myfutureway.co.za/course/view.php?id own system:
   

Created: 28 October 2025 | Video release: 5 November 2025

Next Steps: After reading this chapter, explore the full mini-course for practical exercises and tools you can use immediately.